RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 671573437 LA English T1 Brand aid : shopping well to save the world A1 Richey, Lisa Ann., Ponte, Stefano., PB University of Minnesota Press PP Minneapolis, Minn. YR 2011 SN 9780816665457 0816665451 9780816665464 081666546X AB "Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique on "compassionate consumption." Campaigns like Product RED and its precursors advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it"--Provided by publisher.