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Brand aid : shopping well to save the world

Autor: Lisa Ann Richey; Stefano Ponte
Editora: Minneapolis, Minn. : University of Minnesota Press, ©2011.
Edição/Formato   Imprimir livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique on "compassionate consumption." Campaigns like Product RED and its precursors advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to  Ler mais...
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Detalhes

Tipo de Documento Livro
Todos os Autores / Contribuintes: Lisa Ann Richey; Stefano Ponte
ISBN: 9780816665457 0816665451 9780816665464 081666546X
Número OCLC: 671573437
Notas: "A Quadrant Book."
Descrição: xv, 253 pages : illustrations ; 23 cm
Conteúdos: Introduction: RED and the reinvention of international aid --
Band aid to brand aid: celebrity experts and expert celebrities --
The rock man's burden: fair vanity and virtual salvation --
Saving Africa: AIDS and the rebranding of aid --
Hard commerce: corporate social responsibility for distant others --
Doing good by shopping well: the rise of "causumer" culture --
Conclusion: celebrities, consumers, and everyone else.
Responsabilidade: Lisa Ann Richey and Stefano Ponte.

Resumo:

A critical account of the rise of celebrity-driven compassionate consumption. "  Ler mais...

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"Readers and academics interested in the ways corporate philanthropy is evolving will find this useful, as will armchair sociologists." --Publishers Weekly "This is a thoroughly researched and Ler mais...

 
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