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Brand aid : shopping well to save the world

Author: Lisa Ann Richey; Stefano Ponte
Publisher: Minneapolis : University of Minnesota Press, ©2011.
Series: Quadrant Book.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Richey, Lisa Ann.
Brand aid.
Minneapolis : University of Minnesota Press, c2011
(DLC) 2010044990
(OCoLC)671573437
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lisa Ann Richey; Stefano Ponte
ISBN: 9780816676675 0816676674
OCLC Number: 713022627
Notes: "A Quadrant Book."
Description: 1 online resource (xv, 253 p.) : ill.
Contents: Introduction: RED and the reinvention of international aid --
Band aid to brand aid: celebrity experts and expert celebrities --
The rock man's burden: fair vanity and virtual salvation --
Saving Africa: AIDS and the rebranding of aid --
Hard commerce: corporate social responsibility for distant others --
Doing good by shopping well: the rise of "causumer" culture --
Conclusion: celebrities, consumers, and everyone else.
Series Title: Quadrant Book.
Responsibility: Lisa Ann Richey and Stefano Ponte.

Abstract:

ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of ôcompassionate consumption.ö Campaigns like Product RED and its precursors, s.

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