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Brand aid : shopping well to save the world

Author: Lisa Ann Richey; Stefano Ponte
Publisher: Minneapolis, MN : University of Minnesota Press, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A critical account of the rise of celebrity-driven "compassionate consumption."

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Document Type: Book
All Authors / Contributors: Lisa Ann Richey; Stefano Ponte
ISBN: 0816665451 9780816665457 081666546X 9780816665464
OCLC Number: 742372433
Description: xv, 253 p. : illustrations ; 23 cm
Contents: PrefaceIntroduction: Product (RED) and the Reinvention of International Aid1. Band Aid to Brand Aid: Celebrity Experts and Expert Celebrities2. The Rock Man's Burden: Vanity, Value, and Virtual Salvation3. Saving Africa: AIDS and the Rebranding of Aid4. Hard Commerce: Corporate Social Responsibility for Distant Others5. Doing Good by Shopping Well: The Rise of "Causumer" CultureConclusion: Celebrities, Consumers, and Everyone ElseNotesWorks CitedIndex
Responsibility: Lisa Ann Richey and Stefano Ponte.

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"Readers and academics interested in the ways corporate philanthropy is evolving will find this useful, as will armchair sociologists." -Publishers Weekly"This is a thoroughly researched and Read more...

 
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