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Brand aid : shopping well to save the world

Author: Lisa Ann Richey; Stefano Ponte
Publisher: Minneapolis [Minn.] : University of Minnesota Press, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Livres électroniques
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lisa Ann Richey; Stefano Ponte
OCLC Number: 840861269
Notes: "A Quadrant Book."
Titre de l'écran-titre (visionné le 02 mai 2012).
TRAITEMENT SOMMAIRE.
Description: 1 online resource.
Contents: Introduction: RED and the reinvention of international aid --
Band aid to brand aid: celebrity experts and expert celebrities --
The rock man's burden: fair vanity and virtual salvation --
Saving Africa: AIDS and the rebranding of aid --
Hard commerce: corporate social responsibility for distant others --
Doing good by shopping well: the rise of "causumer" culture --
Conclusion: celebrities, consumers, and everyone else.
Responsibility: Lisa Ann Richey and Stefano Ponte.

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