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Brand aid : shopping well to save the world

Author: Lisa Ann Richey; Stefano Ponte
Publisher: Minneapolis, Minneapolis : University of Minnesota Press, [2011] ©2011
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A critical account of the rise of celebrity-driven "compassionate consumption."

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Document Type: Book
All Authors / Contributors: Lisa Ann Richey; Stefano Ponte
ISBN: 9780816665457 0816665451 9780816665464 081666546X
OCLC Number: 880788731
Notes: "A Quadrant Book."
Description: xv, 253 pages : illustrations ; 23 cm
Contents: Introduction: RED and the reinvention of international aid --
Band aid to brand aid: celebrity experts and expert celebrities --
The rock man's burden: fair vanity and virtual salvation --
Saving Africa: AIDS and the rebranding of aid --
Hard commerce: corporate social responsibility for distant others --
Doing good by shopping well: the rise of "causumer" culture --
Conclusion: celebrities, consumers, and everyone else.
Responsibility: Lisa Ann Richey and Stefano Ponte.

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"Readers and academics interested in the ways corporate philanthropy is evolving will find this useful, as will armchair sociologists." --Publishers Weekly"This is a thoroughly researched and Read more...

 
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