skip to content
Brand babble : sense and nonsense about branding Preview this item
ClosePreview this item
Checking...

Brand babble : sense and nonsense about branding

Author: Don E Schultz; Heidi Schultz
Publisher: Princeton, N.J. : Recording for the Blind & Dyslexic, 2004.
Edition/Format:   Audiobook on CD : CD audio : English
Summary:
This book is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business ... The information in [the book] will be the essential ingredient in more insightful, easier, and most important, more profitable branding work for both your company and your customers.-Dust jacket.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Don E Schultz; Heidi Schultz
OCLC Number: 53998709
Notes: Originally published: Mason, Ohio : Thomson/South-Western, ©2004.
"Racom communication."
Description: 1 audio disc : digital, mono ; 4 3/4 in.
Contents: What is a brand? --
Who owns the brand? --
Separating hula hoops from viable brands --
Dogs, pigeons, focus groups, and other exotic brand research techniques --
Mental models, s-curves, and multi-tasking --
Reification, abstractionism, tribal dances, and other mumbo-jumbo about brands and branding --
Avoiding the mental model minefields --
Magic words, mystic signs, and other incomprehensible incantations ---
Going global --
Birth pains and stretch marks --
Media planning and buying, an arcane science? --
Why branding doesn't take a ton of media spending --
Brand tracking in the Himalayas, nice to know, but not very useful as a brand measure --
Searching for brand equity in all the right places --
Future babble.
Responsibility: Don E. Schultz, Heidi F. Schultz.

Abstract:

This book is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business ... The information in [the book] will be the essential ingredient in more insightful, easier, and most important, more profitable branding work for both your company and your customers.-Dust jacket.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/53998709> # Brand babble : sense and nonsense about branding
    a schema:Book, bgn:SoundRecording, schema:CreativeWork, bgn:CD ;
   library:oclcnum "53998709" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1152397319#Place/princeton_n_j> ; # Princeton, N.J.
   schema:about <http://dewey.info/class/658.827/> ;
   schema:about <http://id.worldcat.org/fast/837883> ; # Brand name products
   schema:about <http://id.worldcat.org/fast/1078225> ; # Product management
   schema:bookFormat bgn:AudioBook ;
   schema:contributor <http://viaf.org/viaf/78158510> ; # Heidi Schultz
   schema:creator <http://viaf.org/viaf/61651317> ; # Don E. Schultz
   schema:datePublished "2004" ;
   schema:description "What is a brand? -- Who owns the brand? -- Separating hula hoops from viable brands -- Dogs, pigeons, focus groups, and other exotic brand research techniques -- Mental models, s-curves, and multi-tasking -- Reification, abstractionism, tribal dances, and other mumbo-jumbo about brands and branding -- Avoiding the mental model minefields -- Magic words, mystic signs, and other incomprehensible incantations --- Going global -- Birth pains and stretch marks -- Media planning and buying, an arcane science? -- Why branding doesn't take a ton of media spending -- Brand tracking in the Himalayas, nice to know, but not very useful as a brand measure -- Searching for brand equity in all the right places -- Future babble."@en ;
   schema:description "This book is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business ... The information in [the book] will be the essential ingredient in more insightful, easier, and most important, more profitable branding work for both your company and your customers.-Dust jacket."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1152397319> ;
   schema:inLanguage "en" ;
   schema:name "Brand babble : sense and nonsense about branding"@en ;
   schema:productID "53998709" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/53998709#PublicationEvent/princeton_n_j_recording_for_the_blind_&_dyslexic_2004> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1152397319#Agent/recording_for_the_blind_&_dyslexic> ; # Recording for the Blind & Dyslexic
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/53998709> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1152397319#Agent/recording_for_the_blind_&_dyslexic> # Recording for the Blind & Dyslexic
    a bgn:Agent ;
   schema:name "Recording for the Blind & Dyslexic" ;
    .

<http://id.worldcat.org/fast/1078225> # Product management
    a schema:Intangible ;
   schema:name "Product management"@en ;
    .

<http://id.worldcat.org/fast/837883> # Brand name products
    a schema:Intangible ;
   schema:name "Brand name products"@en ;
    .

<http://viaf.org/viaf/61651317> # Don E. Schultz
    a schema:Person ;
   schema:familyName "Schultz" ;
   schema:givenName "Don E." ;
   schema:name "Don E. Schultz" ;
    .

<http://viaf.org/viaf/78158510> # Heidi Schultz
    a schema:Person ;
   schema:familyName "Schultz" ;
   schema:givenName "Heidi" ;
   schema:name "Heidi Schultz" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.