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Brand Bible : the complete guide to building, designing, and sustaining brands

Author: Debbie Millman; Rodrigo Corral Design (Firm)
Publisher: Beverly, Mass. : Rockport Publishers, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC Number: 701015247
Description: 312 pages : color illustrations ; 25 cm
Contents: Building brands --
Sustaining brands --
Designing brands.
Other Titles: Complete guide to building, designing, and sustaining brands
Responsibility: edited by Debbie Millman ; Rodrigo Corral Design.
More information:

Abstract:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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