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Brand Bible : the complete guide to building, designing, and sustaining brands

Autor Debbie Millman; Rodrigo Corral Design (Firm)
Vydavatel: Beverly, Mass. : Rockport Publishers, ©2012.
Vydání/formát:   Tištěná kniha : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  Přečíst více...
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Detaily

Typ materiálu: Internetový zdroj
Typ dokumentu Kniha, Internetový zdroj
Všichni autoři/tvůrci: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC číslo: 701015247
Popis: 312 pages : color illustrations ; 25 cm
Obsahy: Building brands --
Sustaining brands --
Designing brands.
Jiné tituly: Complete guide to building, designing, and sustaining brands
Odpovědnost: edited by Debbie Millman ; Rodrigo Corral Design.
Více informací

Anotace:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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