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Brand Bible : the complete guide to building, designing, and sustaining brands Titelvorschau
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Brand Bible : the complete guide to building, designing, and sustaining brands

Verfasser/in: Debbie Millman; Rodrigo Corral Design (Firm)
Verlag: Beverly, Mass. : Rockport Publishers, ©2012.
Ausgabe/Format   Buch : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  Weiterlesen…
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Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC-Nummer: 701015247
Beschreibung: 312 pages : color illustrations ; 25 cm
Inhalt: Building brands --
Sustaining brands --
Designing brands.
Andere Titel Complete guide to building, designing, and sustaining brands
Verfasserangabe: edited by Debbie Millman ; Rodrigo Corral Design.
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Abstract:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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