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Brand Bible : the complete guide to building, designing, and sustaining brands

Autor: Debbie Millman; Rodrigo Corral Design (Firm)
Editorial: Beverly, Mass. : Rockport Publishers, ©2012.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  Leer más
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Detalles

Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
Número OCLC: 701015247
Descripción: 312 pages : color illustrations ; 25 cm
Contenido: Building brands --
Sustaining brands --
Designing brands.
Otros títulos: Complete guide to building, designing, and sustaining brands
Responsabilidad: edited by Debbie Millman ; Rodrigo Corral Design.
Más información:

Resumen:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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Datos enlazados


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