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Brand Bible : the complete guide to building, designing, and sustaining brands

Autore: Debbie Millman; Rodrigo Corral Design (Firm)
Editore: Beverly, Mass. : Rockport Publishers, ©2012.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  Per saperne di più…
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Dettagli

Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
Numero OCLC: 701015247
Descrizione: 312 pages : color illustrations ; 25 cm
Contenuti: Building brands --
Sustaining brands --
Designing brands.
Altri titoli: Complete guide to building, designing, and sustaining brands
Responsabilità: edited by Debbie Millman ; Rodrigo Corral Design.
Maggiori informazioni:

Abstract:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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