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Brand Bible : the complete guide to building, designing, and sustaining brands

著者: Debbie Millman; Rodrigo Corral Design (Firm)
出版: Beverly, Mass. : Rockport Publishers, ©2012.
エディション/フォーマット:   書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  続きを読む
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資料の種類: インターネット資料
ドキュメントの種類: 図書, インターネットリソース
すべての著者/寄与者: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC No.: 701015247
物理形態: 312 pages : color illustrations ; 25 cm
コンテンツ: Building brands --
Sustaining brands --
Designing brands.
その他のタイトル: Complete guide to building, designing, and sustaining brands
責任者: edited by Debbie Millman ; Rodrigo Corral Design.
その他の情報:

概要:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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