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Brand Bible : the complete guide to building, designing, and sustaining brands

저자: Debbie Millman; Rodrigo Corral Design (Firm)
출판사: Beverly, Mass. : Rockport Publishers, ©2012.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC 번호: 701015247
설명: 312 pages : color illustrations ; 25 cm
내용: Building brands --
Sustaining brands --
Designing brands.
다른 제목 Complete guide to building, designing, and sustaining brands
책임: edited by Debbie Millman ; Rodrigo Corral Design.
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초록:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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