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Brand Bible : the complete guide to building, designing, and sustaining brands

Auteur: Debbie Millman; Rodrigo Corral Design (Firm)
Uitgever: Beverly, Mass. : Rockport Publishers, ©2012.
Editie/Formaat:   Boek : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  Meer lezen...
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Details

Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC-nummer: 701015247
Beschrijving: 312 pages : color illustrations ; 25 cm
Inhoud: Building brands --
Sustaining brands --
Designing brands.
Andere titels: Complete guide to building, designing, and sustaining brands
Verantwoordelijkheid: edited by Debbie Millman ; Rodrigo Corral Design.
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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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