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Brand Bible : the complete guide to building, designing, and sustaining brands

Autor: Debbie Millman; Rodrigo Corral Design (Firm)
Editora: Beverly, Mass. : Rockport Publishers, ©2012.
Edição/Formato   Imprimir livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  Ler mais...
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento Livro, Recursos de internet
Todos os Autores / Contribuintes: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
Número OCLC: 701015247
Descrição: 312 pages : color illustrations ; 25 cm
Conteúdos: Building brands --
Sustaining brands --
Designing brands.
Outros Títulos: Complete guide to building, designing, and sustaining brands
Responsabilidade: edited by Debbie Millman ; Rodrigo Corral Design.
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Resumo:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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