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Brand Bible : the complete guide to building, designing, and sustaining brands

著者: Debbie Millman; Rodrigo Corral Design (Firm)
出版商: Beverly, Mass. : Rockport Publishers, ©2012.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  再读一些...
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC号码: 701015247
描述: 312 pages : color illustrations ; 25 cm
内容: Building brands --
Sustaining brands --
Designing brands.
其他题名: Complete guide to building, designing, and sustaining brands
责任: edited by Debbie Millman ; Rodrigo Corral Design.
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摘要:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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