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Brand Bible : the complete guide to building, designing, and sustaining brands

作者: Debbie Millman; Rodrigo Corral Design (Firm)
出版商: Beverly, Mass. : Rockport Publishers, ©2012.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the  再讀一些...
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Debbie Millman; Rodrigo Corral Design (Firm)
ISBN: 9781592537266 159253726X
OCLC系統控制編碼: 701015247
描述: 312 p. : col. ill. ; 25 cm.
内容: Building brands --
Sustaining brands --
Designing brands.
其他題名: Complete guide to building, designing, and sustaining brands
責任: edited by Debbie Millman ; Rodrigo Corral Design.
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摘要:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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