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The brand called you : create a personal brand that wins attention and grows your business

Author: Peter Montoya; Tim Vandehey
Publisher: New York : McGraw-Hill, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The international bestseller--now updated for an even bigger, brand-savvy market

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peter Montoya; Tim Vandehey
ISBN: 0071597506 9780071597500
OCLC Number: 224447342
Notes: Originally published: Costa Mesa, Ca : Millennium Advertising, 1999.
Description: xii, 275 pages ; 23 cm
Contents: Part 1: DNA of a personal brand --
Part 2: Brand with three brains --
Part 3: Anatomy of a personal brand --
Part 4: It's Alive!
Responsibility: Peter Montoya ; with Tim Vandehey.
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