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Brand famous : how to get everyone talking about your business

Author: Linzi Boyd
Publisher: Chichester, United Kingdom : Capstone, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This is a brand book like no other, and I heartily recommend it. Enjoy" Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - in all sectors - you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Boyd, Linzi.
Brand famous
(DLC) 2014002211
(OCoLC)847600736
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Linzi Boyd
ISBN: 9780857084910 0857084917 0857084909 9780857084903
OCLC Number: 904445401
Description: 1 online resource (1 volume) : illustrations
Contents: ""COVER""; ""TITLE PAGE""; ""DEAR PARTNER AND FELLOW BRAND BUILDER""; ""COPYRIGHT PAGE""; ""CONTENTS""; ""THE BAROMETER OF A FAMOUS BRAND""; ""THE BIRTH OF A FAMOUS BRAND""; ""PART 01: STANDING OUT FROM THE CROWD""; ""CHAPTER 01: BRAND FAME IN THE MAKING?""; ""CHAPTER 02: WHAT�S HOLDING YOU BACK?""; ""CHAPTER 03: HOW TO MOVE FORWARDS""; ""PART 02: THE FIVE STEPS TO STAND-OUT BRAND SUCCESS""; ""CHAPTER 04: STEP ONE #DISCOVER""; ""CHAPTER 05: STEP TWO #CREATE""; ""CHAPTER 06: STEP THREE #CONNECT""; ""CHAPTER 07: STEP FOUR #COMMUNICATE""; ""CHAPTER 08: TOUCHPOINT 1 TRADITIONAL PRINT"" ""CHAPTER 09: TOUCHPOINT 2 SOCIAL MEDIA AND DIGITAL ENGAGEMENT""""CHAPTER 10: TOUCHPOINT 3 BRAND PARTNERSHIPS/COLLABORATIONS""; ""CHAPTER 11: TOUCHPOINT 4 RETAIL ENGAGEMENT""; ""CHAPTER 12: TOUCHPOINT 5 EXPERIENTIAL EVENTS""; ""CHAPTER 13: STEP FIVE #EVALUATE""; ""WELCOME TO THE WORLD OF STAND�OUT""; ""ACKNOWLEDGEMENTS""; ""THE SCHOOL OF BRAND FAME""; ""ABOUT THE AUTHOR""; ""NOTES""; ""WILEY END USER LICENSE AGREEMENT""
Responsibility: Linzi Boyd.

Abstract:

This is a brand book like no other, and I heartily recommend it. Enjoy Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don t let your business fade into the  Read more...

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Full of inspiring practical advice this is a really helpful book for anyone looking to develop and grow their brand! Highly Recommended! (Hot Brands Cool Places, June 2014) All in all, Brand Famous Read more...

 
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