skip to content
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview Preview this item
ClosePreview this item
Checking...

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Author: Marty Neumeier; American Institute of Graphic Arts.
Publisher: Berkekley, CA : New Riders, ©2006.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
Summary:
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marty Neumeier; American Institute of Graphic Arts.
ISBN: 0321348109 9780321348104
OCLC Number: 61461816
Notes: The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Includes index.
Description: 194 pages : illustrations ; 21 cm
Contents: Differentiate --
Collaborate --
Innovate --
Validate --
Cultivate.
Responsibility: by Marty Neumeier.
More information:

Abstract:

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (2)

View most popular tags as: tag list | tag cloud

Similar Items

Related Subjects:(6)

User lists with this item (5)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/61461816> # The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "61461816" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/839566234#Place/berkekley_ca> ; # Berkekley, CA
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/839566234#Topic/produits_de_marque_planification> ; # Produits de marque--Planification
    schema:about <http://dewey.info/class/658.827/e22/> ;
    schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
    schema:about <http://id.worldcat.org/fast/837883> ; # Brand name products
    schema:about <http://id.worldcat.org/fast/837896> ; # Brand name products--Planning
    schema:about <http://experiment.worldcat.org/entity/work/data/839566234#Topic/produits_de_marque> ; # Produits de marque
    schema:about <http://experiment.worldcat.org/entity/work/data/839566234#Topic/strategie_de_marque> ; # Stratégie de marque
    schema:about <http://experiment.worldcat.org/entity/work/data/839566234#Topic/brand_name_products_planning> ; # Brand name products--Planning
    schema:bookEdition "Rev. ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/146580795> ; # American Institute of Graphic Arts.
    schema:copyrightYear "2006" ;
    schema:creator <http://viaf.org/viaf/13714206> ; # Marty Neumeier
    schema:datePublished "2006" ;
    schema:description "Differentiate -- Collaborate -- Innovate -- Validate -- Cultivate."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/839566234> ;
    schema:inLanguage "en" ;
    schema:name "The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview"@en ;
    schema:productID "61461816" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/61461816#PublicationEvent/berkekley_ca_new_riders_2006> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/839566234#Agent/new_riders> ; # New Riders
    schema:reviews <http://www.worldcat.org/title/-/oclc/61461816#Review/1105843405> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269> ;
    schema:url <http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html> ;
    schema:workExample <http://worldcat.org/isbn/9780321348104> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA581771> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/61461816> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/839566234#Place/berkekley_ca> # Berkekley, CA
    a schema:Place ;
    schema:name "Berkekley, CA" ;
    .

<http://experiment.worldcat.org/entity/work/data/839566234#Topic/produits_de_marque> # Produits de marque
    a schema:Intangible ;
    schema:name "Produits de marque"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/839566234#Topic/produits_de_marque_planification> # Produits de marque--Planification
    a schema:Intangible ;
    schema:name "Produits de marque--Planification"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/839566234#Topic/strategie_de_marque> # Stratégie de marque
    a schema:Intangible ;
    schema:name "Stratégie de marque"@fr ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://id.worldcat.org/fast/837883> # Brand name products
    a schema:Intangible ;
    schema:name "Brand name products"@en ;
    .

<http://id.worldcat.org/fast/837896> # Brand name products--Planning
    a schema:Intangible ;
    schema:name "Brand name products--Planning"@en ;
    .

<http://viaf.org/viaf/13714206> # Marty Neumeier
    a schema:Person ;
    schema:familyName "Neumeier" ;
    schema:givenName "Marty" ;
    schema:name "Marty Neumeier" ;
    .

<http://viaf.org/viaf/146580795> # American Institute of Graphic Arts.
    a schema:Organization ;
    schema:name "American Institute of Graphic Arts." ;
    .

<http://worldcat.org/isbn/9780321348104>
    a schema:ProductModel ;
    schema:isbn "0321348109" ;
    schema:isbn "9780321348104" ;
    .

<http://www.worldcat.org/title/-/oclc/61461816>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/61461816> ; # The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
    schema:dateModified "2015-02-23" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/61461816#Review/1105843405>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/61461816> ; # The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
    schema:reviewBody ""Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.