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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Author: Marty Neumeier; American Institute of Graphic Arts.
Publisher: Berkekley, CA : New Riders, ©2006.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Summary:
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marty Neumeier; American Institute of Graphic Arts.
ISBN: 0321348109 9780321348104
OCLC Number: 61461816
Notes: The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Includes index.
Description: 194 pages : illustrations ; 21 cm
Contents: Differentiate --
Collaborate --
Innovate --
Validate --
Cultivate.
Responsibility: by Marty Neumeier.
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Abstract:

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines  Read more...

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"The surprise book of the year!" -JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." -RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR Read more...

 
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