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Brand management in emerging markets : theories and practices

Author: Chenglu Wang; Jiaxun He
Publisher: Hershey, PA : Business Science Reference, [2014]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--
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Document Type: Book
All Authors / Contributors: Chenglu Wang; Jiaxun He
ISBN: 9781466662421 1466662425
OCLC Number: 879983511
Description: xxi, 331 pages : illustrations ; 29 cm.
Series Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Responsibility: [edited by] Cheng Lu Wang, Jiaxun He.

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"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--  Read more...

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