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Brand new justice : how branding places and products can help the developing world

Author: Simon Anholt
Publisher: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2005.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Summary:
"The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world international brands and detailed  Read more...
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Additional Physical Format: Online version:
Anholt, Simon.
Brand new justice.
Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2005
(OCoLC)646883537
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Simon Anholt
ISBN: 0750666005 9780750666008
OCLC Number: 56696297
Notes: Previous edition: 2003.
Description: ix, 173 pages ; 24 cm
Contents: 1. Why brands count --
2. What brands do for countries --
3. Developing markets, emerging brands --
4. The challenge of branded exports --
5. When countries become brands --
6. Now is the time.
Responsibility: Simon Anholt.

Abstract:

Applying his observations on economic history and the development and impact of global marketing, the author presents a cogent plan for developing nations to benefit from globalization. He shows that  Read more...

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