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Brand® new theology : the Wal-Martization of T.D. Jakes and the new Black church

Author: Paula L McGee
Publisher: Maryknoll : Orbis Books, 2017.
Edition/Format:   Print book : Biography : English
Summary:
T.D. Jakes is a pastor and entrepreneur who presides over a vast megachurch and business operation. He has turned the gospel into his own successful brand--particularly through product lines such as "Woman Thou Art Loosed." According to author Paula McGee, Jakes is representative of a rising phenomenon, the New Black Church, a new form of prosperity gospel that signifies what she calls the "Wal-Martization" of  Read more...
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Genre/Form: Biography
Additional Physical Format: Online version:
McGee, Paula L., 1962-
Brand® new theology.
Maryknoll : Orbis Books, 2017
(DLC) 2016053982
Named Person: T D Jakes; T D Jakes
Material Type: Biography
Document Type: Book
All Authors / Contributors: Paula L McGee
ISBN: 9781626982277 1626982279
OCLC Number: 961006976
Description: xv, 221 pages ; 21 cm
Contents: Introduction: T.D. Jakes and the new Black church --
The Black church vs. the new Black church --
Prosperity theology, the new Black church, and T.D. Jakes --
T.D. Jakes as pastor/CEO and theologian --
T.D. Jakes and the brands for women --
Conclusion: Wal-Martization: "Keeping it real!"
Responsibility: Paula L. McGee.

Abstract:

T.D. Jakes is a pastor and entrepreneur who presides over a vast megachurch and business operation. He has turned the gospel into his own successful brand--particularly through product lines such as "Woman Thou Art Loosed." According to author Paula McGee, Jakes is representative of a rising phenomenon, the New Black Church, a new form of prosperity gospel that signifies what she calls the "Wal-Martization" of religion. Her ideological critique is a vital tool for all who wish to understand the relation between religion and culture--especially those committed to the transformative power of the Gospel. (Publisher).

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