skip to content
Brand NFL : making and selling America's favorite sport Preview this item
ClosePreview this item
Checking...

Brand NFL : making and selling America's favorite sport

Author: Michael Oriard
Publisher: Chapel Hill : University of North Carolina Press, ©2007.
Edition/Format:   Book : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
"Professional football in the twenty-first century is a $6 billion sports entertainment industry. In this field-level view of the National Football League since 1960-covering the "modern NFL" led by Pete Rozelle and the "new NFL" led by Paul Tagliabue - Michael Oriard looks closely at the development of the sport and the image of the NFL and its unique place in American life. At the heart of this story is a question  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Oriard, Michael, 1948-
Brand NFL.
Chapel Hill : University of North Carolina Press, c2007
(OCoLC)608084896
Online version:
Oriard, Michael, 1948-
Brand NFL.
Chapel Hill : University of North Carolina Press, c2007
(OCoLC)627236508
Material Type: Government publication, State or province government publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Oriard
ISBN: 9780807831427 0807831425
OCLC Number: 85783394
Description: 326 p. ; 25 cm.
Contents: The creation of the modern NFL in the 1960s --
No freedom, no football --
The end of the Rozelle era --
The new NFL --
Football as product --
Football in black and white.
Responsibility: Michael Oriard.
More information:

Abstract:

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl,  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Oriard speaks about football from a unique perspective: an academic who has plied his trade in the trenches. His new book, "Brand NFL" tackles the game's racial politics, labor disputes, and Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(6)

User lists with this item (6)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/85783394>
library:oclcnum"85783394"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/85783394>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.loc.gov/authorities/subjects/sh85050416>
rdf:typeschema:Intangible
schema:name"Football--United States--Management."@en
schema:name"Football--United States--Marketing."@en
schema:about
schema:copyrightYear"2007"
schema:creator
schema:datePublished"2007"
schema:description"The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/793115037>
schema:inLanguage"en"
schema:name"Brand NFL : making and selling America's favorite sport"@en
schema:numberOfPages"326"
schema:publisher
schema:reviews
rdf:typeschema:Review
schema:itemReviewed<http://www.worldcat.org/oclc/85783394>
schema:reviewBody""Professional football in the twenty-first century is a $6 billion sports entertainment industry. In this field-level view of the National Football League since 1960-covering the "modern NFL" led by Pete Rozelle and the "new NFL" led by Paul Tagliabue - Michael Oriard looks closely at the development of the sport and the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?" "Oriard traces the evolution of the Super Bowl, the development of NFL Films and ESPN, the rise of the commissioner as corporate CEO, the management of the demands of players, changing attitudes toward race, and the roles of iconic figures such as Vince Lombardi, Joe Namath, and Deion Sanders. What we know as NFL football, Oriard argues, includes what the players themselves do, but it is also in great part how they are represented on television and in other media." "As a member of the Kansas City Chiefs from 1970 through 1973 who lost his job at the end of the first players' strike, Oriard offers unique insight as both insider and historian. Marketing the game as entertainment rather than sport makes the NFL ripe for popular consumption. It also, Oriard warns, risks alienating those passionate fans drawn to the game on the field and its larger-than-life heroes."--BOOK JACKET."
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.