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Brand now : how to stand out in a crowded, distracted world

Author: Nick Westergaard
Publisher: New York : AMACOM, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away  Read more...
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Additional Physical Format: Online version:
Westergaard, Nick.
Brand now.
New York, NY : AMACOM, [2018]
(DLC) 2017054658
Document Type: Book
All Authors / Contributors: Nick Westergaard
ISBN: 9780814439227 0814439225
OCLC Number: 1011547873
Description: xx, 204 pages : illustrations ; 22 cm
Responsibility: Nick Westergaard ; with illustrations by the author.

Abstract:

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you  Read more...

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