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Brand Page Attachment : an Empirical Study on Facebook Users' Attachment to Brand Pages

Author: Barbara Kleine-Kalmer
Publisher: Wiesbaden : Springer Gabler, 2016.
Series: Innovatives Markenmanagement, 55.
Edition/Format:   eBook : Document : English : 1st ed. 2016View all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Barbara Kleine-Kalmer
ISBN: 9783658124397 3658124393
OCLC Number: 944066418
Description: Online-Ressource (XVII, 239 Seiten 40 Illustrationen, online resource).
Series Title: Innovatives Markenmanagement, 55.
Responsibility: by Barbara Kleine-Kalmer.

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