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Brand personalities and consumer-brand relationships as elements of successful brand management

Author: Katharina S Güse
Publisher: Bamberg : Univ. of Bamberg Press, 2011.
Dissertation: Zugl.: Bamberg, University, Diss., 2011.
Series: Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg, 3.
Edition/Format:   Thesis/dissertation : Document : Thesis/dissertation   Computer File : EnglishView all editions and formats
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Material Type: Document, Thesis/dissertation, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Katharina S Güse
ISBN: 9783863090005 3863090004 9783863090012 3863090012
OCLC Number: 711867145
Description: 190 Seiten : Diagramme.
Series Title: Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg, 3.
Responsibility: von Katharina S. Güse.

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