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Brand positioning

Author: Paul E Green; Martin Christopher; Cranfield School of Management.
Publisher: Bradford, Eng. : MCB (European Marketing and Customer Studies), 1976?]
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
Database:WorldCat
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Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Paul E Green; Martin Christopher; Cranfield School of Management.
OCLC Number: 2912742
Description: ii, 134 pages : illustrations ; 30 cm
Responsibility: edited by Paul Green and Martin Christopher.

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