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Brand-store image dyad in the consumer purchase decision

Author: H Robert Dodge; Sam Fullerton; American Institute for Decision Sciences. Meeting.
Publisher: Pittsburg, Kan. : Pittsburg State University, [1977?]
Series: Pittsburg State University., Monograph no. 2
Edition/Format:   Book : State or province government publication : English
Database:WorldCat
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Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: H Robert Dodge; Sam Fullerton; American Institute for Decision Sciences. Meeting.
OCLC Number: 3810172
Notes: Cover title.
Prepared for the American Institute for Decision Sciences Conference 1977.
Description: 5 leaves ; 28 cm.
Series Title: Pittsburg State University., Monograph no. 2
Responsibility: H. Robert Dodge and Sam Fullerton.

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