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Brand strategy in United States food marketing: Perspective on food manufacturers' and distributors' brands in the United States,

Author: William Applebaum; Ray Allan Goldberg; Institute of International Commerce.
Publisher: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Applebaum, William, 1906-
Brand strategy in United States food marketing.
Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1967
(OCoLC)654823666
Document Type: Book
All Authors / Contributors: William Applebaum; Ray Allan Goldberg; Institute of International Commerce.
OCLC Number: 285648
Notes: "Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966."
Description: vii, 86 pages illustrations 21 cm
Responsibility: by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

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