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| Genre/Form: | Interviews |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Debbie Millman |
| ISBN: | 9781581158649 1581158645 |
| OCLC Number: | 696099142 |
| Notes: | Includes index. |
| Description: | x, 324 pages ; 24 cm |
| Contents: | Foreword / Rob Walker -- Introduction / Debbie Millman -- Wally Olins -- Grand McCracken -- Phil Duncan -- Dori Tunstall -- Brian Collins -- Virginia Postrel -- Bruce Duckworth -- David Butler -- Stanley Hainsworth -- Cheryl Swanson -- Joe Duffy -- Margaret Youngblood -- Seth Godin. |
| Responsibility: | Debbie Millman ; foreword by Rob Walker. |
Abstract:
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--
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Publisher Synopsis
Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology. --Nadia Tuma
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Related Subjects:(7)
- Branding (Marketing)
- Brand name products.
- Industrial designers -- Interviews.
- Journalists -- Interviews.
- Industrial designers.
- Journalists.
- Markenpolitik.
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