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Branded beauty : how marketing changed the way we look

Author: Mark Tungate
Publisher: London ; Philadelphia : Kogan Page, 2011.
Series: BusinessPro collection.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in  Read more...
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Genre/Form: Livres électroniques
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Tungate
ISBN: 9780749461829 0749461829 0749461810 9780749461812
OCLC Number: 780490508
Notes: Titre de l'écran-titre (visionné le 17 janv. 2012).
TRAITEMENT SOMMAIRE.
Description: 1 online resource
Contents: Chasing Cleopatra --
The glamour professionals --
Out come the talons --
The beauty queen of Corona --
The French beauty factory --
Giants in the bathroom --
The Stardust factor --
The five percent solution --
The lure of luxury --
How to launch a cream --
The quest for eternal youth --
Beauty goes global --
A face in the crowd : finding a niche --
Beauty from shelf to street --
Digital beauty --
Under the knife --
The new male order --
Ethical, organic, and sustainable --
The needle artists --
The future of beauty.
Series Title: BusinessPro collection.
Responsibility: Mark Tungate.

Abstract:

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.  Read more...

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"Recommended in The Style List by Stylist Magazine" Stylist 20111019 "A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing." Legal Read more...

 
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