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Branded Component Strategies : Ingredient Branding in B2B Markets

Author: Stefan Worm
Publisher: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs. Further, the author determines which management instruments are  Read more...
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Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stefan Worm
ISBN: 9783834964533 3834964530 9783834919199 3834919195
OCLC Number: 777468172
Description: 1 online resource : v.: digital
Contents: Value Creation in Buyer-Supplier Relationships. - How Brands Create Value. - Branding in Business Markets. - SEM Data Analysis.
Responsibility: by Stefan Worm.

Abstract:

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. This title analyzes how component supplier brand strength  Read more...

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