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Branded customer service : the new competitive edge

Author: Janelle Barlow; Paul Stewart
Publisher: San Francisco, CA : Berrett-Koehler, ©2004.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Branding is an integral part of modern business strategy. Here Janelle Barlow and Paul Stewart show that delivering on-brand service - service that supports and extends a company's brand - can provide enormous competitive advantage."--Jacket.
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Document Type: Book
All Authors / Contributors: Janelle Barlow; Paul Stewart
ISBN: 1576752984 9781576752982 1576754049 9781576754047
OCLC Number: 54906181
Description: xii, 259 pages : illustrations ; 24 cm
Contents: Linking the big world of branding to customer service --
Embeddiing on-brand service into your organizational DNA --
The branded customer service toolbox.
Responsibility: Janelle Barlow and Paul Stewart.
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Abstract:

"Branding is an integral part of modern business strategy. Here Janelle Barlow and Paul Stewart show that delivering on-brand service - service that supports and extends a company's brand - can provide enormous competitive advantage."--Jacket.

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