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Branded! : how the 'certification revolution' is transforming global corporations

Author: Michael E Conroy
Publisher: Gabriola Island, B.C. : New Society Publishers, ©2007.
Edition/Format:   Book : Biography : EnglishView all editions and formats
Database:WorldCat
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Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. This title outlines the ability of NGOs to  Read more...

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Additional Physical Format: Online version:
Conroy, Michael E.
Branded!
Gabriola Island, B.C. : New Society Publishers, c2007
(OCoLC)608322122
Material Type: Biography
Document Type: Book
All Authors / Contributors: Michael E Conroy
ISBN: 9780865715790 0865715793
OCLC Number: 173847106
Description: xvi, 335 p. : ill., ports. ; 23 cm.
Contents: Branded!: The unexpected consequences of successful global branding --
Redefining corporate social and environmental accountability for the 21st century --
Leveraging the brand: the essence of ethical business campaigns --
Birth of it all: transforming the global forest products industry --
Tapping the ethic of "fairness": certifying global commodity trade --
Even the banks can do it! New accountability in global finance --
Can tourism be tamed? Toward a sustainable tourism stewardship council --
Accountability comes to mining: building an assurance process --
Can certification systems reduce global poverty? --
Certification opportunities and challenges encountered in other arenas: fisheries, toxics, and labor --
Industry push back, and the failure of second-party certification efforts --
The mother of all campaigns: taking on Wal-Mart and the looming domination of big-box retail stores --
Struggles on the frontier: are there limits to the "Certification Revolution"?.
Responsibility: Michael E. Conroy.

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