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Branded nation : the marketing of megachurch, college, inc., and museumworld

Author: James B Twitchell
Publisher: New York : Simon & Schuster, 2004.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.
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Additional Physical Format: Online version:
Twitchell, James B., 1943-
Branded nation.
New York : Simon & Schuster, 2004
(OCoLC)645765137
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James B Twitchell
ISBN: 0743243463 9780743243469
OCLC Number: 55474408
Description: 327 p. : ill. ; 25 cm.
Contents: Branding 101 : Marketing stories in a culture of consumption --
One market under God : the churching of brands --
School daze : Higher Ed, Inc., in an age of branding --
Museumworld : The art of branding art --
When all business is show business, what's next?
Responsibility: James B. Twitchell.
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Abstract:

A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.

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