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A branded world : adventures in public relations and the creation of superbrands

Author: Michael Levine; Lloyd James; Blackstone Audiobooks.
Publisher: [Ashland, Or.] : Blackstone Audio, 2006.
Edition/Format:   eAudiobook : EnglishView all editions and formats
Database:WorldCat
Summary:
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage  Read more...
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Details

Genre/Form: Downloadable audio books
Audiobooks
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Michael Levine; Lloyd James; Blackstone Audiobooks.
ISBN: 0786133112 9780786133116
OCLC Number: 71290821
Notes: Unabridged.
Audio file.
Title from image on Web page (viewed Sept. 11, 2006).
Previously released on compact disc, 2003.
Performer(s): Narrated by Lloyd James.
Description: 1 online resource (1 sound file (11.5 hr.))
Responsibility: Michael Levine.

Abstract:

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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Linked Data


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