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Branding and product design : an integrated perspective

Author: Monika Hestad
Publisher: Farnham : Gower, 2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between  Read more...

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Document Type: Book
All Authors / Contributors: Monika Hestad
ISBN: 9781409446262 1409446263 9781409446279 1409446271 9781409464372 1409464377
OCLC Number: 816286071
Notes: Includes bibliographical references and index.
Description: 1 v. ; 25 cm.
Contents: Contents: Introduction; Strategy: the brand and the product; History: value-centeredness in branding and in design; Products: performing brand stories; Context: a dynamic learning process; planning: preparing for use of design knowledge; Research: informing the design process; Innovation: balancing coherence and change; Epilogue; Bibliography; Index.
Responsibility: Monika Hestad.
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