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Branding and product design : an integrated perspective

Author: Monika Hestad
Publisher: Farnham : Gower, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Publication:Branding and Product Design.
Database:WorldCat
Summary:
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Monika Hestad
ISBN: 9781409446262 1409446263 9781409446279 1409446271 9781409464372 1409464377
OCLC Number: 816286071
In: Hestad, Monika
Description: 1 v. ; 25 cm
Contents: Contents: Introduction; Strategy: the brand and the product; History: value-centredness in branding and design; Products: performing brand stories; Context: a dynamic learning process; Planning: preparing for the use of design knowledge; Research: informing the design process; Innovation: balancing coherence and change; Epilogue; References; Index.
Responsibility: Monika Hestad.
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Abstract:

Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between  Read more...

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