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Branding and product design : an integrated perspective

Author: Monika Hestad
Publisher: Surrey, England ; Burlington, VT : Gower, ©2013.
Series: Gower applied business research.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hestad, Monika.
Branding and product design.
Surrey, England ; Burlington, VT : Gower, ©2013
(DLC) 2012033345
(OCoLC)809249956
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Monika Hestad
ISBN: 9781409446279 1409446271 1299056377 9781299056374
OCLC Number: 828743756
Description: 1 online resource (xv, 166 pages) : illustrations.
Contents: Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value-centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index.
Series Title: Gower applied business research.
Responsibility: Monika Hestad.

Abstract:

Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between  Read more...

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