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Branding New York : how a city in crisis was sold to the world

Author: Miriam Greenberg
Publisher: New York : Routledge, 2009.
Series: Cultural spaces series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Greenberg, Miriam.
Branding New York.
New York : Routledge, 2008
(DLC) 2007031856
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Miriam Greenberg
ISBN: 9780203931974 0203931971
OCLC Number: 444496528
Notes: Title from PDF title page (viewed Oct. 2, 2009).
Description: 1 online resource.
Contents: Prologue: from the standpoint of the out-of-towner --
Branding and the neoliberal city --
It's a small world after all: image crisis and the end of New York City boosterism --
Style and power: the common sense of New York magazine --
Selling the city in crisis: corporate exodus and the Big Apple campaign --
Welcome to Fear City --
From Big Apple to the Summer of Sam --
Purging New York through I [heart symbol] NY --
New York City as a symbol of neoliberalism --
Epilogue: re-branding the wounded city.
Series Title: Cultural spaces series.
Responsibility: by Miriam Greenberg.
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Abstract:

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather  Read more...

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"A cunning, wonderfully dialectical analysis" - Mike Davis, Professor of History, University of California, Irvine "I love New York. I am equally taken by Miriam Greenberg's fascinating account of Read more...

 
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