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The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters

Author: Jacob H Rooksby
Publisher: Baltimore, Maryland : Johns Hopkins University Press, [2016]
Series: Critical university studies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their  Read more...
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Document Type: Book
All Authors / Contributors: Jacob H Rooksby
ISBN: 9781421420806 1421420805
OCLC Number: 947269697
Description: xix, 370 pages : illustrations ; 21 cm.
Contents: Intellectual property, higher education, and the public good --
Intellectual property explained --
University(tm) --
University patents under the sun --
Copyright on campus --
In pursuit of brand : names, domain names, images, slogans, and secrets --
Private rights in the public interest : a path forward.
Series Title: Critical university studies.
Responsibility: Jacob H. Rooksby.

Abstract:

Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain  Read more...

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[E]minently readable and erudite...Rooksby's attempts to bring back balance and sanity to a situation that seems almost out of control are detailed and well argued. * Times Higher Education * ... an Read more...

 
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