详细书目
| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Herbert M Meyers; Richard Gerstman |
| ISBN: | 033394769X 9780333947692 |
| OCLC号码: | 47521281 |
| 描述: | xii, p. : ill. ; 24 cm. |
| 内容: | The Internet explosion -- From retailing to e-tailing -- E-retailing: a look ahead -- Web brands -- The strategic role of e-branding -- The dynamics for package goods on the Internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium. |
| 其他题名: | Branding at the digital age |
| 责任: | edited by Herbert M. Meyers and Richard Gerstman. |
| 更多信息: |
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- Internet marketing.
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由 menges.6 已更新 大约两周前

