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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/47521281 Title: Branding @ the digital age Author: Herbert M Meyers; Richard Gerstman Publisher: New York : Palgrave, 2001. ISBN/ISSN: 033394769X 9780333947692 OCLC:47521281

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Branding @ the digital age

Author:	Herbert M Meyers; Richard Gerstman
Publisher:	New York : Palgrave, 2001.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Herbert M Meyers; Richard Gerstman Find more information about:
ISBN:	033394769X 9780333947692
OCLC Number:	47521281
Description:	xii, p. : ill. ; 24 cm.
Contents:	The Internet explosion -- From retailing to e-tailing -- E-retailing: a look ahead -- Web brands -- The strategic role of e-branding -- The dynamics for package goods on the Internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.
Other Titles:	Branding at the digital age
Responsibility:	edited by Herbert M. Meyers and Richard Gerstman.
More information:	Contributor biographical information Publisher description Table of contents

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