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Branding the nation : the global business of national identity

Author: Melissa Aronczyk
Publisher: Oxford ; New York : Oxford University Press, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Melissa Aronczyk
ISBN: 9780199752164 0199752168 9780199752171 0199752176 9780199329182 0199329184
OCLC Number: 828193672
Description: xiii, 226 pages : illustrations ; 24 cm
Contents: List of illustrations --
Acknowledgments --
Introduction: there must certainly be some such place --
Nation and brand : keywords for the twenty-first century --
The new and improved nation : how culture became competitive --
Living the brand : the identity strategies of nation branding consultants --
Creative tension, normal nation : branding national identity in Poland --
From bland to brand : transforming Canadian culture --
Trading spaces : the world tour --
Conclusion: variable utopias --
Notes --
References --
Index.
Responsibility: Melissa Aronczyk.
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Abstract:

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical  Read more...

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...this book is an outstanding, highly relevant book about an increasingly influential phenomenon that has spread across the world. It contributes to fill an important gap in the literature and will Read more...

 
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