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Branding the teleself : media effects discourse and the changing self

Author: Ernest A Hakanen
Publisher: Lanham : Lexington Books, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Branding the Teleself is a discourse on the social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study, how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new  Read more...
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Additional Physical Format: Online version:
Hakanen, Ernest A.
Branding the teleself.
Lanham : Lexington Books, ©2007
(OCoLC)654269123
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ernest A Hakanen
ISBN: 9780739117330 0739117335
OCLC Number: 123955093
Description: ix, 124 pages : illustrations ; 24 cm
Contents: Introduction : branding the teleself --
Branded : an essay on the teleself --
Tools for analysis : social psychology as history, the social grid and Kuhn's influence on media effects history --
The passive self --
The active self --
The commodified self --
A turn to the teleself --
Ferment of the teleself : releasing the free agent --
Appendix : Poststructuralism and critical theory --
References --
Index.
Responsibility: Ernest A. Hakanen.
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Abstract:

An ongoing topic of debate in our times is how exactly the media affects the public. Hakanen analyzes that debate as it has developed in media effects research in order to reveal the changes from a  Read more...

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Hakanen offers a fascinating and innovative account of the self in today's technologically saturated world, and the ways in which our very reflections on media effects contribute to the cultural Read more...

 
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