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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

Author: Rick Mathieson
Publisher: New York : AMACOM, ©2005.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world.--[book jacket]
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rick Mathieson
ISBN: 0814472877 9780814472873 081441608X 9780814416082
OCLC Number: 57652566
Description: ix, 244 p. : ill. ; 24 cm.
Contents: The rise of mBranding --
Reach out & sell someone --
Dialing for dollars --
A moving experience --
The wireless point of persuasion --
Service with a stylus --
No wires, new rules --
Marketing 2020.
Responsibility: Rick Mathieson.
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Abstract:

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convinience, but the technologies behind them are also powerful tools for major cutting-edge marketing.  Read more...

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"""[Mathieson's] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers... makes for a handy guide that lets marketers know where they Read more...

 
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