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Brandmaps : the competitive marketing strategy game

Author: Randall G Chapman
Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1994.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Randall G Chapman
ISBN: 0131775022 9780131775022
OCLC Number: 28587212
Notes: Includes index.
Description: xv, 175 pages : illustrations ; 28 cm
Responsibility: Randall G. Chapman.

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