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Brands, brand managers, and the management of brands : where to next?

Author: Pierre Berthon; James M Hulbert; Leyland F Pitt; Marketing Science Institute.
Publisher: Cambridge, Mass. : MSI, ©1997.
Series: Report (Marketing Science Institute), no. 97-122.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Pierre Berthon; James M Hulbert; Leyland F Pitt; Marketing Science Institute.
OCLC Number: 38302551
Notes: "Commentary."
"November 1997."
Description: 28 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 97-122.
Responsibility: Pierre Berthon, James M. Hulbert, Leyland F. Pitt.

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