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Brands : meaning and value in media culture

Author: Adam Arvidsson
Publisher: London ; New York : Routledge, 2006.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Adam Arvidsson
ISBN: 0415347165 9780415347167 0415347157 9780415347150 9780415347167 9780415347150
OCLC Number: 58986045
Description: 168 p. ; 24 cm.
Contents: Introduction --
Consumption --
Marketing --
Brand management --
Online branding --
The brand as informational capital.
Responsibility: Adam Arvidsson.
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Abstract:

"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--BOOK JACKET.

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