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Brands of faith : marketing religion in a commercial age

Author: Mara Einstein
Publisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2007.
Series: Religion, media, and culture
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mara Einstein
ISBN: 9780415409766 0415409764 9780415409773 0415409772 9780203938874 0203938879
OCLC Number: 226050198
Description: pages cm.
Contents: The changing religious marketplace --
The business of religion --
Branding faith --
The course to God --
The new televangelists --
Kabbalah : marketing designer spirituality --
The politics of faith brands --
Has religious marketing gone too far?
Series Title: Religion, media, and culture
Responsibility: Mara Einstein.
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'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended.' - R. Ray, Read more...

 
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